:CAMPAIGNS
[
Integrated activation
]
:CAMPAIGNS
[One idea carried through paid, social, creative and PR without losing its intent]
[
One connected team
]
:CAMPAIGNS
Integrated activation
Overview
:CAMPAIGNS
Approach
[insight. idea. activation. amplification]
Engagement
Campaigns
Disciplines
Creative Paid Media Social Content PR Earned Media
[
01 Overview
]
A strong campaign should feel like one idea travelling, not several departments working beside each other. We build campaigns around a clear thought, then decide how that idea should behave across paid media, social, content, PR and the wider brand. The channels may change. The expression may change. The audience may encounter it in completely different places. The idea should still feel unmistakably the same. That is what gives a campaign coherence, momentum and a reason to be remembered beyond the first impression.
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02 :Strategy
]
BEFORE THE CAMPAIGN MAKES NOISE, IT NEEDS SOMETHING TO SAY.
THE STRONGEST CAMPAIGNS BEGIN WITH A TENSION, OPPORTUNITY OR TRUTH WORTH BUILDING AROUND.
We start by understanding what needs to move and why. That means looking at the audience, the commercial objective, the moment in the market and the behaviour we want to influence. From there, we find the territory the campaign can genuinely own. Sometimes the opportunity is cultural. Sometimes it is competitive. Sometimes it is simply an overlooked truth about the audience that gives the brand a better way into the conversation. Strategy gives the campaign its reason to exist before creative gives it a form.
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03 :Story
]
SOME ATTENTION IS BOUGHT. THE BEST OF IT CAN STILL BE EARNED.
PR gives a campaign reach and credibility in places the brand does not control.
We look for the part of the campaign that deserves to travel beyond paid and owned media. That may be a launch story, a cultural angle, a piece of research, a collaboration, a spokesperson, an event or simply an idea strong enough for somebody else to repeat. PR and earned media are considered from the beginning rather than added after the creative is finished. That gives the campaign more ways to move, more voices to carry it and more credibility than media spend alone can create. Paid attention can start the conversation. Earned attention can give it weight.
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05 Summary
]
ONE CAMPAIGN. MORE THAN ONE WAY TO MAKE IT MOVE.
THE STRONGEST CAMPAIGNS CONNECT IDEA, MEDIA AND EARNED ATTENTION BEFORE ANY ONE OF THEM STARTS WORKING ALONE.
Core idea
:
One central thought strong enough to hold every part of the campaign together
Key channels
:
Paid. Social. Content. PR. Each one giving the idea a different way to travel
Shared direction
:
Every execution working towards the same commercial and creative objective
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06 :Next move ]
]
Give the idea somewhere to go. Then let it travel.
[
Start here
]
Give the idea somewhere to go. Then let it travel.
:One idea. :Enough force :To move people.
[
Our scope of work
]
