#01

2027

Fashion

Shown

February 21, 2026

Location

Online and Offline

Looks

1

Season

2027

The Fashion Marketing Playbook brings these considerations together, helping brands approach their marketing with greater clarity, from the first stages of collection planning through to campaign launch and customer engagement.

Paper Light was lit by one lamp on one side of the room. Every silhouette was designed to cast a second silhouette on the wall behind it.

The hat

The wide brim is blocked by hand over a wooden form in Florence and takes two days to set.

(05) In store

Other playbooks from this collection you can still buy

Next collection →

First Frost