12/11/2023
5 min read
Paid advertising, also known as pay-per-click (PPC) advertising, is a digital marketing strategy in which businesses and advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your website or promote your products or services, rather than relying solely on organic traffic. Paid advertising operates across various ad platforms, including Google Ads, Twitter Ads, and Meta Ads, each with its own unique approach and features.